The stock market has experienced significant investment expenditure in recent years, driven by the proliferation of internet trading platforms and the need for financial literacy among the workforce. Factors such as market trends, company results, economic statistics, and personal financial goals influence individual investors' decisions to buy or sell stocks. Media coverage, online discussion, and expert opinions also play a role in a retail investor's decision to buy or sell stocks. Investment choices are influenced by personality traits, such as risk tolerance, mental stability, patience, and discipline. Demographic, socioeconomic, and other social factors also significantly impact an investor's risk tolerance, investing goals, and investment approach. Cultures that value stability and security may encourage investors to play it safe, while those that value innovation and risk-taking may encourage them to take risks with more unknowns. Factors such as age, income, and education level can also impact an individual's risk tolerance and investing decisions.