Over the years, the insurance industry has grown rapidly in terms of mobilizing household savings. Even when considering the origins of Mediclaim, health insurance in India is still very new, especially when compared to the insurance sector as a whole. As previously stated, just a small percentage of India's population is insured by health insurance, indicating that there is a large untapped market waiting to be exploited. Improving health insurance coverage will not only provide medical benefits to the insured, but will also help the household sector mobilize savings. In this regard, it is necessary to investigate the procedures and strategies used by companies in the health insurance sector, with the goal of identifying ways to improve or alter them. On the one hand, this will make it easier to expand the coverage of health insurance products, and on the other hand, it will boost the rate of household sector savings. This study is based on data acquired from a sample of respondents who are buyers of health insurance products as well as agents who offer them. In the case of buyer-respondents, some of them purchased health insurance products without weighing the benefits and drawbacks of the various products offered by different companies. They may not even be aware that private insurance companies sell such packages in some circumstances. For obvious reasons, agent-respondents are not cooperative in divulging the companies' marketing plans, techniques, and incentives when it comes to selling health insurance products. However, the relevant data for this study has been gathered with great attention and effort. Furthermore, because they are still in their infancy, standalone health insurance businesses have not been considered.