In the rapidly transforming landscape of Indian fashion retail, social media platforms have emerged as powerful tools for brand communication, identity formation, and consumer engagement. This paper explores the critical role that platforms such as Instagram, Facebook, and YouTube play in shaping the brand identity of Indian fashion retailers. The study draws upon qualitative and quantitative data, analyzing the strategic use of visual storytelling, influencer collaborations, content marketing, and customer interaction to craft a compelling brand narrative. Insights from leading Indian fashion brands and consumer perspectives are synthesized to assess the effectiveness of social media in driving brand loyalty and market differentiation. The findings reveal that social media not only serves as a promotional vehicle but also facilitates deeper emotional connections and real-time feedback loops that are vital for sustaining brand identity in a highly competitive market.