Article Abstract
International Journal of Trends in Emerging Research and Development, 2024;2(1):261-265
Psychological proximity and sustainable entrepreneurial strategies in social ventures: Exploring the role of social identity
Author : Durga Mishra and Dr. Arvind Kumar Saxena
Abstract
This study investigates the relationship between psychological proximity, sustainable entrepreneurial strategies, and social identity in social entrepreneurship. It found a positive association between psychological proximity and sustainability-oriented strategies. Social identity also influenced these strategies. The findings can guide support mechanisms for social entrepreneurs. Future research should explore dynamic relationships.
Keywords
Social identity, social entrepreneurs, psychological proximity, entrepreneurial strategies
