Article Abstract
International Journal of Trends in Emerging Research and Development, 2024;2(2):301-306
Demographic trends and their impact on online consumer segmentation in India
Author : Jitendra Kumar and Dr. Vikas Deepak Srivastava
Abstract
This paper delves into the demographic trends shaping the online consumer market in India. It analyzes how factors such as age, gender, income, education, and geographic location influence online shopping behavior. The study aims to provide a detailed understanding of the demographic profiles of online shoppers and how businesses can effectively segment and target these groups to optimize their marketing efforts.
Keywords
Demographic, trends, segmentation, education, geographic location, shopping behavior
