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Article Abstract

International Journal of Trends in Emerging Research and Development, 2025;3(4):13-18

Analysis of E-commerce growth and its influence on traditional retail businesses in India

Author : Sakshi Mishra and Dr. Chandra Bhushan Dubey

Abstract

E-Commerce refers to the practice of doing business via the use of electronic means of communication such as the Internet, fax machines, electronic data interchange, electronic payment systems, interconnection, and system telephones. There are still significant obstacles to overcome before e-commerce can be a benefit to regular people in India, but many businesses, groups, and communities are starting to seize the opportunities presented by the IT Act 2000 and the legal system. how online shopping has affected mom-and-pop stores in India. An exhaustive analysis of current tendencies in online shopping. Additionally, it looks at how 15 distinct small retail sellers in retail sector fared financially as a result of retail e-commerce and online buying. To find out if there was a significant difference in these small vendors' sales revenues between 2015 and 2023, we employed the paired samples t-test. As a result of consumers' overwhelming preference for online purchasing, the test reveals that sales income for the chosen 15 small retail merchants have dropped significantly.

Keywords

E-Commerce, Traditional, Retail, Businesses, and India