Online retailing is a buzzword for any business-to-consumer (B2C) transaction that takes place over the internet and allows consumers to directly buy goods or services from a seller over the internet using a web browser. Simply described, it is the sale of things over the internet, and it has become a major retail force. The internet's technology makes it simple to obtain information on online selling products. Consumer communication is faster than ever before in today's environment. As more information is disseminated via the internet and other methods, purchasers in the modern period will inevitably be more knowledgeable, and hence more demanding, than in the past. The collection of information on the internet is more detailed and frequent. Consumers gain from the ability to compare product price and features instantly while purchasing online. Consumer decisions are heavily influenced by the current crisis environment, which establishes extremely clear guidelines for their purchase habits and constraints. Customer satisfaction is considered as the final cause for any consumer activity in the current scenario, and one of the primary trends is the usage of online platforms as a preferred channel of the customer to choose or acquire items and services. The objective of the study is to study the socio-economic profile of the consumers, to analyze and compare the influence of product characteristics and consumer preferences on decision making, the information process and product awareness of consumers, to segment and compare the consumer on the basis of their level of satisfaction, to measure the influence of demographic variable on factor of consumer satisfaction in both retailing.