This case study explores the implementation of competency mapping in a Mumbai-based IT organisation to enhance the performance of its sales team. Focusing on the challenges and outcomes of adopting a structured competency framework, the study examines the impact on key performance metrics such as sales growth, employee retention, and customer satisfaction. Through in-depth interviews with key stakeholders, the research identifies critical success factors and barriers to effective implementation. The findings provide actionable insights into aligning competency frameworks with organisational objectives in a dynamic IT environment. Overall, the study highlights the importance of aligning competency frameworks with organisational goals to drive performance improvements. By addressing the challenges and barriers identified through the research, the IT organisation can better support its sales team in achieving sales growth, improving employee retention, and enhancing customer satisfaction. Moving forward, implementing the structured competency framework will be crucial in maximising the potential of the sales team and ultimately contributing to the overall success of the organisation.