abstract

Mobile industries experienced significant growth in the 20th century, driven by innovations in product design, software improvements, and enhanced performance features. Today, India is the second-largest smartphone market globally, following China. Effective marketing strategies are crucial for companies to meet sales targets and drive growth. In 2017, approximately 124 million smartphones were sold in India, with sales rising to over 161 million in 2018. This research paper analyzes the various marketing strategies employed by different companies in the industry.