abstract

Urban tourism plays a vital role in shaping the economic and cultural contours of a city. Delhi, the capital of India, is not just a political hub but also a melting pot of history, heritage, modernity, and multiculturalism. This paper explores urban tourism in Delhi through the analytical lens of SWOT (Strengths, Weaknesses, Opportunities, and Threats), focusing specifically on its infrastructure, accessibility, and visitor experiences. The study integrates primary and secondary data, literature reviews, field observations, and stakeholder interviews to evaluate the existing ecosystem. It presents a holistic picture of how Delhi caters to both domestic and international tourists and what steps are required to enhance its urban tourism potential in alignment with smart city planning and digital tourism goals.