abstract

This study explores the role of innovative green technologies in enhancing customer engagement, focusing on how businesses can leverage environmentally friendly practices to build stronger connections with their customers. With increasing awareness of environmental issues, customers are increasingly drawn to brands that demonstrate a commitment to sustainability. The findings reveal that customers not only appreciate but actively seek out brands that prioritize environmental responsibility, leading to increased customer satisfaction, brand loyalty, and advocacy. Moreover, the adoption of green technologies is shown to enhance the overall brand image and create a competitive advantage in the market. The research concludes that innovative green technologies are not only beneficial for the environment but also serve as a powerful tool for customer engagement. Companies that embrace these technologies are better positioned to meet the evolving expectations of eco-conscious consumers, thereby driving long-term business success.