abstract

Dividend announcements are pivotal events that often influence the stock values of publicly listed companies. This study examines the impact of dividend declarations on the stock prices of attractive listed companies, focusing on investor sentiment, market efficiency, and signaling theory. By analyzing historical stock performance and corporate financial data, the research evaluates the short- and long-term price movements surrounding dividend announcements. The findings reveal that stock values typically experience a positive reaction to dividend increases due to investor optimism and the perception of corporate financial health. Conversely, dividend cuts or omissions often result in negative market reactions, reflecting concerns about the company’s stability. The study further explores how company-specific factors such as profitability, market capitalization, and industry trends moderate these effects. Utilizing a mixed-methods approach, the analysis combines quantitative stock performance data with qualitative insights from investor surveys. The results underscore the importance of effective communication strategies by companies during dividend announcements to mitigate market volatility and enhance shareholder confidence. This research contributes to the understanding of market behavior and offers practical implications for corporate finance strategies and investment decision-making.