abstract

The findings show that various age groups and genders see the problem of advertising ethics differently. This research provides strong evidence that consumers' sensitivity to ethical concerns grows in tandem with their age and level of education. When asked about their purchasing intentions, more women said they would stop buying a company's product if it aired ads that they felt were immoral. The research also found that people are more likely to have unfavorable opinions of a corporation whose ads they perceive as being immoral. Businesses in the city may use the survey as a guide to better gauge consumer taste and tailor their advertising campaigns accordingly. A market devoid of immoral ads may be created by a combination of government regulations and self-regulation by marketers.